What do Millennials anticipate from social media ads?
Social media and technologies have transformed the way of engaging customers and investing money in a promotional campaign. But, the younger generation anticipates something more from their preferred companies.Millennials are diverse in terms of ethnicity, race, and sexual orientation.They like to react positively when a company represents diversity in its advertising campaigns.
At Leonix Studios, we are a team of social media marketers who have paid attention to the need for diversity and inclusion in online ads.Our professionals are trying to refine the way of representing people in these ads.
Learn about the latest Facebook report
You can find a significant amount of research to analyze diversity in the world of offline advertisements. However, there is a need to check out the potential underrepresentation misrepresentation in digital advertising. You have to identify the effect of social media advertising, which is diverse and inclusive.
Recently, Facebook has released a new report about advertising and diversity in representation. Social media marketers need to analyze this report to connect with the target audience in a better way.
Facebook has taken a step to survey around 1000 video ads and 1200 social media users. The survey result proves that one of the major problems is representation. Lots of advertisers have failed to reach their target audience due to their improper representation.
Facebook has assessed more than1000 video ads published on its platform. Its goal is to see how advertisers have depicted people in digital advertising campaigns.
But, the result of the survey shows that there are negative and limiting representations in most advertising programs. Some campaigns have portrayed the target consumers in the most stereotypical ways.
Facebook's survey demonstrates that women are represented 14 times more than men while revealing outfits and clothing.Moreover, it has found women are represented verbally and visually.
Most importantly, Facebook has detected some shortfalls in advertisements. For instance, digital ads underrepresent disabled persons. Only a few ads have considered the LGBTQ community members. Thus, it is the right time to focus on diversity and inclusion while creating social media ads.
Biggest pitfalls in social media ads
Facebook has noticed gaps while checking cultural representations in social media ads. According to Facebook, 54% of participants in the survey have said that they do not trace good cultural representation in digital ads. In most cases, Black and Latino Americans have found negative representation in these advertisements.
At Leonix Studios, we like to keep away from the conservative ad approach. Our mission is to ensure optimal inclusion to create the best advertisements for your digital campaign. We know that we are living in a diverse community, and members of this community like to find diversity in virtual ads.
Modern society is progressive, and thus, diversity and inclusion should be the major considerations. Brands that have already addressed diverse and inclusive representation found positive results.Consumers like to show more loyalty to companies that have focused on the elements of diversity and inclusion.
As Gen Z prefers brands representing societal and cultural issues, we have streamlined our marketing effort. For instance, we use hashtags for videos and photos to connect to the audience of different levels. Get in touch with us to get social media advertising services from our company.